METHODOLOGY
Business development through public affairs
70% of companies lack public affairs’ methodology
OUR METHODOLOGY
We are witnessing a paradigm shift in business development. Today, the value of an organisation or company is not only measured by the return to its shareholders but also by the legitimacy with which it operates.
Under this new paradigm, success or failure in achieving business objectives is inextricably linked to the value that the company or organisation is able to contribute to the other stakeholders with which it interacts, as well as to the sustainability of its actions.
Although success in the marketplace increasingly depends on non-market management, most organisations do not have a methodology for structuring their influencing capacity.
For this reason, at Vinces we help to build or consolidate the legitimacy of your company through our methodology represented in the pyramid of legitimacy™ or representation:
The ability of companies to participate in the public decision-making process is proportional to their legitimacy. Vinces’ methodology is therefore based on the principle that ‘the greater the legitimacy, the greater the capacity to influence’.
To the extent that an organisation or company builds its legitimacy in the political, regulatory-legislative and social spheres, it will increase its capacity to promote or protect its legitimate interests.
PHASE I
ANALYSIS
The first step is to understand your organisation, business model and objectives, how they are conditioned by the institutional factor, sustainability, strengths and weaknesses vis-à-vis your competition and the relationship with your political, regulatory and social stakeholders.
We will also analyse the political and regulatory threats and opportunities and the public decision-making process that affects you. The next step will be to draw up an action plan.
PHASE II
PLANNING
Together we will draw up an action plan setting out concrete objectives, institutional priorities in line with business objectives and define the actions needed to achieve them.
PHASE III
IMPLEMENTATION
At Vinces we do not replace the work of our clients because we believe that legitimacy and the capacity to influence should be an asset of the company, not of a specific person or an external firm.
That is why we guide and accompany our clients in the defence and representation of their interests.
