What are the people who matter to you saying?
WATS answers What Are They Saying?: what associations, opinion leaders, decision-makers and other key actors say about the topics that concern you. It analyses public conversation on social media and in the press to identify positions and trends.
Public conversation topics
Explore what politicians and associations say about the topics that concern you.
| Topic | Sector | Frequency (posts) | Sentiment | Description |
|---|
Frequently asked questions
Everything you need to know about WATS, the Vinces social intelligence tool for understanding public conversation, positions and trends.
WATS Social intelligence
What is WATS?
WATS is the Vinces social intelligence tool. It answers What Are They Saying?: what associations, opinion leaders, decision-makers and other key actors say about the topics that concern you. It analyses public conversation on social media and in the press to identify positions and trends.
What public sources does WATS analyse?
WATS analyses public conversation on social media and digital outlets, including X, LinkedIn, Instagram, TikTok, YouTube, Facebook, public Telegram, blogs and digital media.
What analysis does WATS do on the topics detected?
It organises the conversation by topic, sector, actors, tone and evolution. This helps to understand which positions are consolidating and which trends are starting to gain relevance.
Why is it useful to understand what key actors say?
Because public conversation anticipates priorities, positions and moves relevant to your organisation. WATS helps identify which topics are gaining strength, who is driving them and how they evolve on social media and in the press.
Does it detect reputational crises?
Yes. WATS alerts you when a topic associated with your organisation (or your sector) enters a negative dynamic or rapid virality.
What metrics does it return per topic?
Frequency (number of posts), dominant sentiment, sector, evolution over time, leading voices and relevant verbatim quotes.
Can I monitor a specific topic?
Yes. You define keywords or concepts and WATS delivers the activity dashboard on that topic in real time.
Does it also follow journalists and public opinion?
Yes. In addition to political officials, we index specialised journalists, sector opinion leaders, trade unions, employers’ associations and associations.
Does it work in Spanish and co-official languages?
Yes. It processes content in Spanish, Catalan, Galician and Basque with the same quality.
Does it do comparative analysis between parties?
Yes. You can compare how PSOE, PP, VOX, Sumar, ERC, Junts, EH Bildu, PNV or any group addresses a topic, with what intensity and what sentiment.
Is there an API?
Yes. We provide an API to integrate the analyses into your internal dashboards.
How much does it cost?
It depends on the thematic scope and the monitoring volume. Request a tailored analysis at contact.